ICON X

In my position, I was entrusted with the responsibility of developing an entire brand universe from the ground up. This encompassed a range of essential elements, starting with the creation of the logo and extending to the development of multiple websites for the highly anticipated launch. To bring this vision to life, I collaborated closely with a team of talented individuals, including creative developers, motion designers, illustrators, and 3D car designers, pooling our expertise to achieve remarkable results.In conceptualizing the brand, I drew inspiration from two influential sources: Offwhite, a renowned fashion brand known for its distinctive aesthetic, and Cyberpunk 2077, a groundbreaking video game that seamlessly blends futuristic elements with a gritty atmosphere. These inspirations provided the foundation for the brand's visual direction, fostering a fusion of avant-garde design and a futuristic cyberpunk vibe.

This multidisciplinary approach ensured that every aspect of the brand, from its visual identity to its digital experiences, was meticulously crafted and aligned with the brand's vision.Today, IconX stands at the forefront of the web3 revolution in the racing world, thanks to the collective efforts of our team. By combining avant-garde design, cutting-edge technology, and a distinct cyberpunk aesthetic, we have successfully captured the imagination of racing enthusiasts and positioned IconX as a dominant force in its industry.