OVAL3

2023
Art direction - UI/UX - Branding

OVAL3 is an exclusive fantasy NFT game where fans can collect digital rugby players cards, to use in an global immersive fantasy gaming experience.

As a professional well-versed in digital design and art direction, I eagerly embraced the responsibility of spearheading a captivating NFT project centered around the world of rugby fantasy games and sports.This ambitious undertaking encompassed a range of critical tasks, including designing the project's branding identity, crafting the NFTs themselves, developing the user experience and interface for the marketplace, and creating engaging landing pages. I took on the responsibility of ensuring the quality and timely delivery of all design and content components, maintaining a high standard of excellence.

My primary objective was to showcase the inherent artistic value and innovative nature of the fantasy NFTs by seamlessly blending elements from traditional marketplaces with web3 gaming interfaces. By incorporating the best of both worlds, I aimed to not only attract but also retain our intended audience. Additionally, I conscientiously considered the onboarding challenges faced by web2 users, striving to provide a user experience that was both inviting and intuitive.

Throughout the project, collaboration played a pivotal role. Working closely with a talented team of artists, developers, and stakeholders, we fostered a unified and coherent vision, paying meticulous attention to every detail.

The outcomes of this NFT project fill me with immense pride, as they effectively demonstrate my skills and creativity in the realm of digital art direction. The overwhelmingly positive feedback received from both the rugby fans community and the rugby players themselves has been deeply gratifying, affirming the dedication and effort invested in this endeavor. The success of the project serves as a testament to the power of collaboration, artistic innovation, and a passion for creating an engaging and immersive NFT experience within the world of rugby.

SEE THE PROJECT
Next project
ERA 2140